Robin Sacks' 1 Minute Mindset

November 11, 2010

3 Simple (and Free) Ways to Jump-Start Your Fame

Filed under: Look in the Mirror,Making Decisions,Take Control — Robin Sacks...Speaker, Author, Performance Coach @ 7:49 pm

If you ask someone’s opinion (bad idea #1), more often than not, that person will tell you that things should be done in a certain way in order for you to market yourself or your business. More often than not, that person is wrong. It is at times like these when you need to reach into your toolbox and pull out the one and only tool you really ever need, but rarely use… Common Sense.

Here are 3 simple (and free) ways to jump-start your fame.

1. Most business people spend a lot of time, money, and energy on “branding.” You can literally spend tens of thousands of dollars trying to figure out exactly who you are and how to then market “you” to the masses. Want a simple, free, and quick way to get a much better answer to that question? Ask people who you are. Wait… what? Why would you spend an ounce of your energy or a moment of your time trying to figure out who you are and why people would employ your services when you could just go ask people why they do business with you? See… successful marketing has very little to do with what you say. Successful marketing has everything to do with what I hear. Your reality may be quite different from my perception. Guess what… my perception of who you are is more valuable than your reality of who you are. Ask people who you are… do not try to guess, you will be wrong.

2. Stop marketing solutions and start marketing problems. People will always pay you to solve a problem. That is where you need to focus. Get to the pain… it is a more powerful tool than the fix. If I am in pain, I don’t care what the fix is, I just want it. Right? This goes right to the WHY someone would benefit from your services, not the WHAT of your services. If I do not think I have a problem, you are wasting time and energy talking to me about your solution.

3. Pay attention! Look at what other people are doing. Learn from their mistakes and successes. Is it working? If so, why is it working? Is it not working? If not, why is it not working? In my financial advising days, whenever I would have someone tell me that their uncle or sister or parents or friend or boss said to do this or do that, my first question to them was always, “how is that working for them?” The point? Why would you listen to broke people tell you how to make money? Common sense, or so we think, yet we all spend a lifetime taking advice from people for no real good reason.

Ask yourself this question every day: is what I am doing making me look like everybody else? If the answer is yes, ask yourself if that is a good thing or a bad thing. If the answer is no, ask yourself if that is a good thing or a bad thing. YOU need to figure out who YOU are. That is the way to success, but do not spend too much time, money, or energy trying to figure it out. Open your eyes, learn from others (both what works and what does not work), and ask people who you are. You will be amazed at how much time, money, and energy you suddenly find.

Get Clarity… Get Moving… Get Results

Get Out of Your Own Way!

Professionally, Robin Sacks is an award-winning journalist, award-winning playwright, speaker, author, coach and motivator. Personally, Robin is a mom, wife, and friend.
Robin specializes in helping people Get Out of Their Own Way!
Her philosophy is simple, Get Clarity…Get Moving…Get Results.
Robin can be reached through her website, http://www.waycoaching.com.

Article Source: http://EzineArticles.com/?expert=Robin_Sacks

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2 Comments »

  1. Good one. On your first point we recently used survey monkey to query listeners of a radio ministry on their take of what our client meant to them, among other questions. Very eye opening yet validating.

    Comment by Brian — November 17, 2010 @ 2:50 am | Reply

    • Brian…the words you used, “validating” and “eye opening,” are really key. You hit it right on the nose. Anyone who has spent any time “on air” either in television or radio is familiar with what an “air check” is. You record yourself regularly and watch it. Talk about “eye opening” and “validating!” We have no idea of how we are appearing in the world until we “air check” ourselves through another set of eyes.

      Comment by Robin J. Sacks...Author and Speaker — December 20, 2010 @ 6:18 pm | Reply


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